This post was first published by The Croydon Citizen on 24/05/2018.
From fragile beginnings: The Butterfly Effect Festival comes to Croydon
Hi, I am Charles Instiful, The Butterfly Effect Festival’s producer and part of the wider Butterfly team. I grew up a stone’s throw away in Mitcham and spent my teen years partying in Croydon. I just fell in love with the town and later went on to study at Croydon College. I’ve been working in events and the music industry for the last ten years and now these two parts of my life have come together. This summer, The Butterfly Effect Festival, a brand-new, two-day festival for south London, lands in Croydon.
Croydon’s time is now – you can feel it in the air. There’s a lot of energy and cultural freedom being expressed which is really exciting. It seems the perfect time, absolutely the right moment, to bring a major music festival to Croydon and shine a brighter light on what’s going on here.
From small, humble and almost fragile beginnings, amazing things can happen and that’s why we chose the name ‘Butterfly Effect’. The festival has been years in the planning and we can’t wait to give people a weekend to remember.
Croydon has been labelled with the ‘crap town’ image for too long
The ‘Butterfly Effect’ also seems to sum up Croydon’s story pretty well. It’s been tarnished with a ‘crap town’ image for far too long and yet it’s made a monumental impact on the UK’s musical heritage, one that shouldn’t be underestimated. Croydon has become synonymous with the development of experimental sounds. Homegrown talent includes Krept and Konan and, of course, the king of grime, Stormzy, but famously Croydon was the birthplace of dubstep, a genre of electronic dance music that played outside the rules. The Big Apple label and record shop in Croydon was central to taking this scene forward. Now we’re seeing dubstep coming back into the dance scene more prominently.
In July we’re headlining with some of the biggest names in dance and bringing them to Croydon for the first time. Absolute giants in the industry, DJ and producer Steve Lawler and Darius Syrossian, will play back to back on the Sunday with Detlef, Art Department and Second City. These guys are packing out the world’s biggest clubs over the summer. It’s massive that they’re coming here. On the Saturday, we welcome Charlie Sloth who hosts the drivetime show on BBC Radio 1 xtra. Charlie is at the forefront of urban British music and instrumental to supporting new talent.
We’re giving young talent a chance to perform to a big crowd – and learn from the very best
We’re keen to support the local community with this festival – that’s really what makes Butterfly Effect stand out from the pack. We’re really pleased to be working in a unique partnership with the BRIT School to give young talent an opportunity to perform to a big crowd, as well as learn from those established in the industry. We’ve also selected artists from Croydon and across south London including XO Man and Selecta Maestro and Silvastone who will bring some Afrobeats – a genre with Ghanaian and Nigerian roots – to the festival. We’ve also got some female talent including Stush and DJ Jocewavey – we’re giving people the opportunity to experience some fresh sounds and support the talent around us.
There’s been a lot of jokes flying around about Croydon being ‘out in the sticks’ but it’s far from it, and how many festivals can say that they’ve got their own tram stop? We expect people to travel from around London and the south-east to check out the Butterfly Effect Festival in Lloyd Park, enjoy good food, an electric atmosphere and the best in urban music.