This post was first published by Croydon Advertiser on 20/11/2018.
American fast food chain Taco Bell is to open in Croydon town centre
The restaurant opening will create 55 jobs.
One of America’s most famous Mexican-inspired fast-food chains is to open in Croydon town centre.
Taco Bell, which serves a variety of Tex-Mex foods like tacos, burritos and nachos, will be opening in George Street early next year.
It will move into the vacant unit most recently occupied by Scrumpchinos, which has now closed.
The American chain says an official opening date is yet to be decided, although it has been confirmed the store opening will create 55 jobs.
As well as the Croydon store, three others restaurants will be opening across London in the coming months. There are currently no Taco Bell restaurants in the capital.
“We’ve had our sights set on London for quite some time, and as we continue growing internationally, we’re excited to bring Taco Bell to one of the world’s largest cities – and one of our most-requested markets,” said Liz Williams, president at Taco Bell International.
“We’ve seen an overwhelmingly positive response to our UK restaurants, and have ambitious plans for growth in London and the broader UK, targeting more than 30 UK restaurants by the end of the year.”
The chain, which already has 27 restaurants in the UK, will be opening a store on King Street, Hammersmith, on Friday (November 23). It will also open a store on Southampton Row, Holburn on Friday, November 30, and a restaurant on Fulham Broadway, Fulham in early 2019.
Menus will include Taco Bell’s craveable selection of Mexican-inspired food, including the Crunchwrap Supreme, Grilled Stuft Burrito, trademark Crunchy Taco, Big Bell Box, Twisted Freezes and beer.
Specials will include Happy Hour and Taco Tuesday, which features a taco and a beer for just £2. There will also be a ‘Cravers’ value menu, which offers smaller options at lower prices.
Additionally, the Hammersmith restaurant will feature the same beer innovation as seen in Taco Bell’s Las Vegas flagship restaurant, where beer fills the cup from the bottom before being sealed with a magnet.
At each of the store openings, the first 100 people inside the store will receive a bespoke Taco Bell t-shirt featuring their queue number.
Return of Big Ben
Ahead of the Hammersmith store opening, Taco Bell have this week returned Big Ben’s world-famous chimes to the streets of the capital.
The chain, with the help of a specialist audio engineer, re-engineered the sound of Big Ben, which is temporarily silenced for repairs, using the Taco Bell chime. Multiple sets of custom made speakers have been installed around the capital, and these broadcast the sound of the bell every hour, bringing one of the city’s most iconic landmarks back to life.
“Knowing Big Ben was out of action for repairs, we felt Taco Bell was in a unique position to reunite London with the famous chimes,” said Jorge Torres, general manager at Taco Bell Europe.
“So, we used our bell to help out your big bell – and to do our bit for that special US/UK relationship at the same time. Londoners have been asking for Taco Bell to come to the capital city for a long while now, and hopefully the opening of our new restaurants across the city will also be music to their ears!”
Any Croydon residents wanting to get their Taco Bell fix before the borough’s first store opens in 2019 can go to the grand opening of the Hammersmith restaurant on Friday at 10.30am.
For more information and details of all four store openings across London visit www.tacobelluk.co.uk. Alternatively, follow @TacoBellUK on social media.
Did you know?
- Glen Bell, creator of Taco Bell, first named the business Bell’s Drive-In and Taco Tia in 1954.
- In 1962, Glen Bell opened his first Taco Bell restaurant in Downey, California.
- Taco Bell serves more than 2 billion customers each year at 7,000 restaurant worldwide
- In 1986, a Taco Bell was opened in London on Coventry Street, followed by a second restaurant in Earls Court near the Earl’s Court Tube station. One other store opened in Uxbridge but all closed in the mid-1990s.
- In 2001, Taco Bell promised a free taco to everyone in the United States if the the falling space station MIR hit a floating 40 by 40-foot Taco Bell target. This never happened.
- In 2012, the company airlifted 10,000 Doritos Locos Tacos to the remote town of Bethel, Alaska after someone posted fake fliers around town announcing that a Taco Bell would be opening.