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Sir Alan Sugar and former The Apprentice contestant open beauty company’s new £4m Croydon HQ

Sir Alan Sugar and former The Apprentice contestant open beauty company’s new £4m Croydon HQ
Mar 05, 2019 Shaking Hands 0 comments
This post was first published by My London on 05/03/2019.

Sir Alan Sugar and former The Apprentice contestant open beauty company’s new £4m Croydon HQ

Tropic Skincare is owned by the BBC star and a former contestant who lives in the borough.

A multi-award winning beauty company co-owned by Sir Alan Sugar and a former The Apprentice contestant has officially opened its new Croydon HQ.

Tropic Skincare moved into its new £4million home, at Beddington Lane Industrial Estate, on Beddington Lane, on Tuesday (March 5).

The company is co-owned by Susie Ma, who lives in Croydon, and Lord Sugar, who chose to invest to become a 50-50 partner in the business after Ms Ma appeared on BBC’s The Apprentice in 2011, finishing as runner-up.

The new base in Croydon is seen as an ideal place for the company, who reported a record turnover of £29.5million in 2018, to continue to expand.

Tropic’s new home spans 48,000 sq. ft. and is five times the size of its previous headquarters. On Tuesday, Ms Ma showed Lord Sugar around the innovation lab, where beauty products are formulated and developed, and the beauty kitchen, where those products are manufactured.

Lord Sugar was pictured dressed in white overalls, a hair net and with blue bags on his feet.

“Today’s opening marks a true milestone in the progress of Tropic,” Lord Sugar said at the unveiling.

“Since launching the business as a teenager, Susie has been tireless in growing the Tropic brand and her success is thoroughly deserved.

“This new headquarters will drive the next phase of Tropic’s growth and opens up a number additional opportunities to develop the brand and further extend the product range.”

Ms Ma added: “With the success of Tropic growing year on year, it became a necessity for us to move our HQ to accommodate both our growing team and growing production.

“I’m delighted to be expanding and upgrading Tropic’s Beauty Kitchen to freshly make even more Tropic products, and I’m looking forward to seeing what the future holds at our new HQ.”

What is Tropic Skincare?

Now, six years after Tropic Skincare launched in 2013, the company has more than 8,000 ambassadors, sells over 100 products and has been given around 100 beauty awards.

The company has gained a glowing reputation in recent years, and Lord Sugar’s initial investment of £200,000 now looks to be shrewd business, with the company posting a turnover of nearly £30 million last year.

On the Tropic Skincare website, it says: “[Susie’s] mission for Tropic has always been to create products that will genuinely benefit the skin, containing only nutritious ingredients that fall in line with her core ethics.

“She has gone on to inspire thousands of people to make the switch from products filled with toxic chemicals, to natural, environmentally friendly skincare, body care and makeup, prompting a wave of positive change within the beauty industry.”

The company also offers a Tropic Ambassador scheme, which has so-far given more than 10,000 women the products, business tools and confidence to start their very own natural beauty business.

Tropic says hundreds of ambassadors have turned their flourishing business into a full-time job.

Why did Tropic move to Croydon?

The main reason for the move was due to demand. The company now sells 3.3 million products a year.

The new premises, operational from Tuesday, is considerably bigger than the company’s old home and Tropic say the new location was required as the company now employs more than 150 people.

Tropic’s turnover has also increased by 198% in just two years.

This growth has been driven by an extension of the brand’s product range – in 2018 alone, Tropic revamped 15 existing formulas, launched 12 new products and released 10 new collections.