Market research is required to test that there is a need and a market for the intended services or products. This allows the entrepreneur to identify and understand the factors outside of their control with a view to either exploiting new opportunities or mitigating / preparing for changes.
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Join Jivko Hristov and fellow entrepreneurs on this masterclass which will help participants to understand the different types and methods of market research, develop tools to aid in market research and provide the opportunity to undertake further market research into their planned customers, industry and competitors.